CRASH MUSIC ROCKS NORTHWEST NEW MEXICO

By Chris Duthie

Sue Rys and George Rowe at the "new" Aztec Theater venue.

Something rather astonishing is happening in Aztec.

It started a few years ago, innocently enough, with a few guitar and drum lessons. Then a modest stage was erected, collapsible metal chairs were aligned and a small concert was held. More live performances were promoted, a smattering of art shows were scheduled, and before we knew it, George Rowe and Sue Rys – co-owners of Crash Music – had grown a dynamic arts-and-entertainment passion (which soon after earned them Aztec Chamber of Commerce 2013 Business of the Year honors) into a proverbial “overnight success.”

Big names are status quo at Crash Music in Aztec.

So much so that Rowe and Rys packed up their eclectic store and moved it into some uptown digs a few blocks north – to the historic but long-neglected Aztec Theater. Full of potential but far from fancy, the 86-year-old property was in desperate need of TLC – which Rowe, Rys and a few bright-eyed believers brought in by the bucket load. Eventually unearthed: an expansive and freshly painted work space that, coupled with existing peanut-gallery seating, elevated stage and a wide dance floor, became ideal for promoting and hosting upper-tier musical talent. Groups like The Plateros, Studebaker John Grimaldi, Joe McMurrian, the Dirty Bourbon River Show, Miss Tess & the Talkbacks, Round Mountain, J.D. Strait, Willow Blues and the incomparable Victor & Penny.

Blues musician Joe McMurrian.

Many who have attended a Crash Music event agree that Aztec has benefited in grand fashion from these amazingly talented blues, country, rock and pop stars that otherwise may never have made a stop in northwest New Mexico. And to the bands' delight, they're discovering a core-group of impassioned music lovers. "At a recent concert, Studebaker John was scheduled to perform for about 90 minutes, but he was getting such phenomenal feedback from the audience that he played for almost three hours," said Rowe. "That's truly remarkable, and it's a testament to how music is influencing and shaping Aztec."

Historic Aztec Theater is a New Mexico landmark.

Attracting music aficionados from throughout the Four Corners is another remarkable benefit. Sleepy little Aztec is increasingly becoming regarded as vibrant and happening, with a cool-breeze buzz that is unlike any other town inside a 300-mile circle. And if Rowe and Rys have anything to do with it, it’s going to continue. “I’m in this for the duration,” said Rowe, “It’s a financial risk, but I think it’s totally worth it. I am bringing value into this world – it's my vision of what great music is – and I get to share it with, and hopefully inspire, my community.”

Crash Music’s next show is Saturday, Dec. 14, and will feature blues artist Jason Elmore. For tickets and information, call (505) 427-6748 or go online to www.crashmusicaztec.com.

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